Burberry Uses the iPhone 5s to Preview Its Spring Collection

Believe it or not, this dreamy video from the British fashion house was shot on the new iPhone 5s.

Alyssa Vingan


New York Fashion Week has come to a close, and the fashion crowd is flocking to London where the Spring/Summer 2014 shows will continue today. One of the hottest tickets in London Town is Burberry, and the storied British brand has partnered with Apple to give fans a behind-the-scenes peek at their preparations for the show. Using the new iPhone 5s, which launches next week, creative director Christopher Bailey and his team have captured photos and video of their sketches, inspirations, castings, and more to tease the upcoming collection. The Burberry Prorsum Womenswear runway show takes place on Monday, September 16, and you can watch it right from your computer (or better yet, your iPhone!) live at Burberry.com. Watch the label's preview video below.

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Rebecca Shapiro is Marie Claire's senior editor. She previously worked at The Huffington Post and MSNBC’s “Morning Joe,” where she bonded with the wee early hours and Starbucks extra hot red eye lattes. She also possesses a totally reasonable hatred for umbrellas.

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Tara Lamont-Djite is Marie Claire's fashion and beauty writer. She got her start Devil Wears Prada-style, assisting the editor-in-chief of InStyle Australia before taking the leap and moving to New York City. Since arriving, she rejoined the InStyle family in the New York office, spent some time in the beauty world as an Associate Beauty Editor at Beautylish.com, and has written for Style.com, Harper's Bazaar, and ELLE. She can quote a line from almost every Sex and the City episode, and is more than willing to admit she has a fashion addiction.

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Hallie is Marie Claire's social editor. Formerly the associate web editor of Real Beauty, Hallie is a 90s lipstick enthusiast and loves a good thick brow. When she's not writing or tweeting, she's probably continuing her ever-present search for the perfect platform boots to replace her broken pair. Ideas anyone? Follow her on Twitter @gouldhallie for a good time.

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