Maison Martin Margiela for H&M Makes Its NYC Debut

Alyssa Vingan


One the most common conundrums when it comes to high-end designers creating a line for a mass retailer is figuring out how they can reach a wider audience while still staying true to their brand's vision and aesthetic. At the launch party for its collection for H&M in New York last night, Maison Martin Margiela—one of the last luxury labels that we'd ever expect to collaborate with a fast-fashion brand—proved that it can be done with aplomb.

In keeping with Margiela's avant garde, slightly mysterious persona, the event was housed in a hauntingly beautiful abandoned building at 5 Beekman Street in the financial district. On each of the nine stories, there was a very different scene—from an H&M pop-up shop, to video installations, to performance art, to a live dance routine choreographed by Anne Teresa de Keersmaeker. Much like Margiela's pieces themselves, the party was a feast for the eyes, complete with a confetti shower and light show towards the end of the evening. Many of the Parisian label's celebrity fans turned up to show their support, including Sarah Jessica Parker, Julianne Moore, Helena Christensen, and—he of the "what's that jacket, Margiela?" lyric himself—Mr. Kanye West.

We were lucky enough to be able to browse the 100+ pieces for both men and women, and were thrilled to see some of our favorite iconic Margiela pieces—especially the wedges with a clear heel—reissued especially for the H&M collaboration. So, not only are you scoring a special piece from H&M, you're buying a little piece of history! Read on to see some snaps from the launch and a few full looks from the Maison Martin Margiela with H&M collection, which hits shelves nationwide on November 15.

designers, fashion, fashion collaboration
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Rebecca Shapiro is Marie Claire's senior editor. She previously worked at The Huffington Post and MSNBC’s “Morning Joe,” where she bonded with the wee early hours and Starbucks extra hot red eye lattes. She also possesses a totally reasonable hatred for umbrellas.

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Tara Lamont-Djite is Marie Claire's fashion and beauty writer. She got her start Devil Wears Prada-style, assisting the editor-in-chief of InStyle Australia before taking the leap and moving to New York City. Since arriving, she rejoined the InStyle family in the New York office, spent some time in the beauty world as an Associate Beauty Editor at, and has written for, Harper's Bazaar, and ELLE. She can quote a line from almost every Sex and the City episode, and is more than willing to admit she has a fashion addiction.

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Hallie is Marie Claire's social editor. Formerly the associate web editor of Real Beauty, Hallie is a 90s lipstick enthusiast and loves a good thick brow. When she's not writing or tweeting, she's probably continuing her ever-present search for the perfect platform boots to replace her broken pair. Ideas anyone? Follow her on Twitter @gouldhallie for a good time.

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