Marc Jacobs Strips Down for Soda

Kate Schweitzer

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Now, truly anyone can afford something by Marc Jacobs. The famed fashion industry icon is designing soda cans. Jacobs' new gig as the creative director of Diet Coke means he'll be creating new "whimsical, feminine" packaging for the brand's 30th anniversary in Europe.

The designs — three unique cans and three new ad campaigns — won't be revealed until later this month. But this ad, in which the 49-year-old designer strips down to his kilt in a photo booth, is revealing enough for now.

Photo Credit: Eric Ryan/Getty Images
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fashion collaboration, Fashion designers
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Rebecca Shapiro is Marie Claire's senior editor. She previously worked at The Huffington Post and MSNBC’s “Morning Joe,” where she bonded with the wee early hours and Starbucks extra hot red eye lattes. She also possesses a totally reasonable hatred for umbrellas.

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Tara Lamont-Djite is Marie Claire's fashion and beauty writer. She got her start Devil Wears Prada-style, assisting the editor-in-chief of InStyle Australia before taking the leap and moving to New York City. Since arriving, she rejoined the InStyle family in the New York office, spent some time in the beauty world as an Associate Beauty Editor at Beautylish.com, and has written for Style.com, Harper's Bazaar, and ELLE. She can quote a line from almost every Sex and the City episode, and is more than willing to admit she has a fashion addiction.

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Hallie is Marie Claire's social editor. Formerly the associate web editor of Real Beauty, Hallie is a 90s lipstick enthusiast and loves a good thick brow. When she's not writing or tweeting, she's probably continuing her ever-present search for the perfect platform boots to replace her broken pair. Ideas anyone? Follow her on Twitter @gouldhallie for a good time.

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