The adorably girly UK import gives MC the inside scoop on her upcoming album, and why her "Lonely Hearts Club" tour is the first gig singles can attend without shame.
When MC's resident talent scout, Sergio Kletnoy, first wrote about Marina and the Diamonds last year, he admitted he'd been stuck on the Welsh pop star for over a year. Now, it's been two, and we're as obsessed with Marina and the Diamonds, who is featured in our July issue, as ever.
Her much-anticipated new album (yes, Marina and the Diamonds is one person), which follows 2009's highly-acclaimed Family Jewels, drops July 10, and the excitement is building. As we await Electra Heart, Marina checked in with Marie Claire, and gave us the inside scoop on her inspiration, the rationale behind the album's title, and her summer tours — she's headlining the North American "Lonely Hearts Club" tour, and acting as the main support on Coldplay's world tour.
In the video for Electra Heart's lead single, "Primadonna," she stands at a microphone, her nails painted with sunflowers, batting intense black lashes. Like a pin-up from another era, Marina fits perfectly into what she identifies as her album's theme: "pink, and girly, and heart-obsessed" with "'70s kitsch."
They say diamonds are a girl's best friend, but we're just as happy to have Marina and the Diamonds' music on-hand.
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about the authors
Kate Schweitzer is the senior web editor of Marie Claire. She loves traveling (even back to her hometown of St. Louis, Missouri ... go Cards!), eating candy, cheating at Scrabble with her husband, and watching basically everything on TV — so much so that she is a writer for Chaos Theory and Handsome Town, two web comedy series from Emmy-winning PhoebeTV. Follow her on Twitter @kateschweitzer!
Alyssa Vingan is Marie Claire's web editor. She grew up in Virginia, spent her college years in New Orleans, and upon graduation left the Big Easy for the big city. She continually impresses (worries?) her colleagues with her knowledge of obscure models, compulsive collecting of international fashion magazines, and her undying girl-crush on Abbey Lee Kershaw. Follow her on Twitter @alyssavingan!
Maura Brannigan is Marie Claire's web assistant. A native of the Windy City, she adores live music, grilled cheese, and the perfect pair of patent leather shoes — and, when possible, all three at once. If she's not writing about the latest in culture, she's probably watching reruns of SNL, pirouetting in ballet class, or cheering for her favorite Chicago sports teams. Follow her on Twitter @maura_brannigan!
