With more than 14,000 products from over 200 beauty brands, Sephora.com won by the largest margin in any category.
"The search function works really well, so the site never feels overwhelming. The customer reviews inspire me to take risks and try new products." —Amy Sturgis, 41, Granite Falls, NC
Competition was fierce, but Michelle Mismas, creator of AllLacqueredUp.com, beat out 248 other nominees to take top honors.
"Michelle gives her honest opinion along with creative manicure ideas and the latest news. Plus, her blog's layout is easy to read." —Natalie Fuller,28, Kenosha, WI