A Definitive Guide to Pronouncing Fancy Beauty Brands

That's tee-air-ee-mu-glare, to you.

Ever splurged on a luxe beauty product with a fancy brand name you couldn't pronounce? We've been there. The good news: It's nothing a cheat guide can't fix. From L'Occtane to Shiseido, we've narrowed down the brands with most perplexing pronunciations and broken them down phonetically so that you'll no longer have to mutter SK-II under your breath.
1 of 21
Avene
/uh-ven/
"Erin Toland"
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2 of 21
Balenciaga
/bah-len-see-ah-gah/
Erin Toland
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3 of 21
Bvlgari
/BULL-ga-ree/
"Erin Toland"
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4 of 21
Cauadalie
/kow-deg-lee/
"Erin Toland"
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5 of 21
Chantecaille
/shan-the-kigh/
Erin Toland
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6 of 21
Ciaté
/see-ah-tay/
Erin Toland
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7 of 21
Givenchy
/jhee-von-shee/
Erin Toland
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8 of 21
Hermès
/er-mez/
Erin Toland
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9 of 21
Issey Miyake
/ee-say-mee-ah-kay/
Erin Toland
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10 of 21
Jurilique
/jer-leek/
Erin Toland
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11 of 21
La Roche-Posay
/la-roush-po-say/
Erin Toland
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12 of 21
Leonor Greyl
/lay-oh-nor-grail/
Erin Toland
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13 of 21
Illamasqua
/ill-ah-mass-ka/
Erin Toland
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14 of 21
L'Occitane
/lox-ee-tan/
Erin Toland
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15 of 21
Ouidad
/wee-dahd/
Erin Toland
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16 of 21
Phyto
/fee-toe
Erin Toland
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17 of 21
Sachajuan
/sah-sha-hwahn/
Erin Toland
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18 of 21
Shiseido
/she-say-doe/
Erin Toland
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19 of 21
SK-11
/ess-kay-two/
Erin Toland
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20 of 21
Thierry Mugler
/tee-air-ee mu-glare/
Erin Toland
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21 of 21
Vichy
/vee-shee/
Erin Toland
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