Argan oil may be the "it" ingredient in skincare and haircare products, but don't expect this one to be a flash-in-the-pan beauty trend. There's good reason New York dermatologist Dr. Whitney Bowe calls argan oil "liquid gold." Start with the ingredient's origin story in Morocco, where argan oil is extracted by hand—it can take hours to get just a few ounces. "It's a painstaking process to harvest it, but it's a beautiful, elegant oil," says Dr. Bowe. "It can seal the hair shaft and hydrate skin while providing age-preventing antioxidants and anti-inflammatory properties, too."
Here, we talked to experts and perused the latest scientific studies to discover at-home argan oil tips that deliver major beauty benefits.