Aztec Red: South of the border, bellezas experiment with a full spectrum of shades, but fiery red is currently Mexico's fave. "Mexican women indulge in frequent luxury color treatments--and flaunt it." -L'Oréal Paris, Mexico
TEEN TINTS: 80 percent* of the Mexican female population color their hair from the age of 15.
TO DIY FOR: In 2008, almost $490 million was spent on home-haircolor products.
PARLOR GAME: More than 30 percent of a woman's income goes toward beauty products and services—salons are the social-meeting spots of choice in every city and town in Mexico.
COLOR WARS: Well over half the women who dye their hair opt for brunette or red shades, a quarter go blonde, and about one-sixth go jet-black.
CUTTING CORNERS: In low-income areas, salons allow patrons to bring in their own pharmacy-bought hair dye and charge just a service fee.
PAINT THE TOWN: Blonde shades are more popular in northern Mexico.
TREND WATCH: Mexican women will follow Brazil's lead, adding golden highlights to chocolate and mahogany bases. Pictured: Dulce Maria
American Dye: The U.S. is the home of the enhanced when it comes to hair color: Almost a quarter of women over 18 are blonde—by any means necessary. "Spring shades are inspired by florals coming back to life—think a rose enhancing a blonde." -Joel Warren, Warren-Tricomi salon, L'Oréal Professionnel hair color expert.
TO DIY FOR: $1.6 billion plus was spent in 2008 in the U.S. on at-home hair colorants.
FOILED AGAIN: Almost 60 percent of the female population ages 18 to 64 have colored their hair at least once.
PARLOR GAME: Most American women getting in-salon color go lighter.
CUTTING CORNERS: Since the recession, salons have noticed an increase in clients alternating between highlights and single-process lightening.
BFF KNOWS BEST: Over 25 percent of women look to their friends for shade inspiration.
PAINT THE TOWN: Los Angeles is inspired by the single-process look of Hollywood stars; New York favors the subtle lowlights of the fashion set.
TREND WATCH: You're getting warmer! Golds will be woven into blondes and reds, warm highlights added to browns, and violets to blacks.