Natural Hair Color and Texture — Why Don't We Want It?

Advertisement - Continue Reading Below

BLONDE AMBITION

While only about 2 percent of the world population is born blonde, the rest are still going for gold:

34% of the hair dye sold in the U.S. last year was blonde.

80% of Koreans in their 20s lighten their hair.

MY CHEMICAL ROMANCE: THE LABOR, COST, AND STRESS OF RELAXING BLACK HAIR

HOW IT'S DONE: A petroleum base is applied to the scalp, then a relaxer with sodium hydroxide (basically, lye) is put on the hair. It stays on for 25 to 30 minutes and is then washed two or three times with a neutralizing shampoo. Finally, a deep conditioner is applied and rinsed, and hair is styled.

TIME: 2 to 3 hours

COST: About $225 for virgin hair; $110 for touch-ups

MAINTENANCE: A touch-up is needed every 8 to 10 weeks. Because of damage caused by the chemicals, hair can only be washed once or twice a week.

RISKS: A too-strong relaxer causes excessive breakage and scalp burns.

Beauty
Share
On Embracing My Natural Hair in Corporate America—and How It Changed Everything
Curls, career, and my determination to have them both.​
GIF
Beauty
Share
Meet the Game-Changing *Silent* Hair Dryer That the Pros Say Will Break the Internet
Kiss those arm cramps goodbye.​
Beauty
Share
Exclusive: See How Rosie Huntington-Whiteley Got Red Carpet-Ready for the 2016 Met Gala
✨​✨​✨​​
GIF
Beauty
Share
21 Things You Should Know About Painting Your Nails
From the basics to the top-secret tricks.​
Beauty
Share
Oh, Okay: Gigi Hadid's Gold Met Gala Mani Cost $2,000
​Casual.​​
Beauty
Share
The 11 Best Beauty Looks from the 2016 Met Gala
​Spolier alert: Jaden Smith wore it best.​
GIF
Beauty
Share
This Bendable Mascara Will Give You Insanely Good Lashes
Get slinky with it.​
Beauty
Share
10 Waterproof Products to Stock Up on Stat
Here's to a smudge-free summer. ​
Beauty
Share
All the (Many, Crazy) Different Types of Contouring
Because we're starting to lose track.
Beauty
Share
An Ode to the Lip Oil, Summer's Best Beauty Trend
The slick stuff is where it's at.​