The 21 Best Self-Tanners of 2024

Bring on the bronze.

two models after applying self-tanner
(Image credit: retailer)

If you’re on the hunt for a just-off-the-beach bronze before summer kicks into full gear, we have some good news. Getting a gorgeous, glowy, and (most importantly) even tan has never been easier thanks to the best self-tanners on the market. With everything from facial tanning drops to gradual lotions and tinted creams that come with buffing mitts for easy applications, there are tons of streak-free formulas that’ll leave you looking like you just hopped back from the beach. When you're done, the only makeup you'll need is a great bronzer to finish the look.

While a perfect tan is the end goal, anyone that’s tried their hand with self-tanner knows that streaks and patchiness can creep up. To help you avoid blotchy color or distinct lines around the wrists and ankles (the worst!), we've consulted tanning expert and celebrity makeup artist Tarryn Feldman for her tips and techniques on getting a summer-worthy glow from the comfort of your own home, not to mention making your tan last.

Ahead, we've put our favorite self-tanners to the test to bring you this ultimate list of the best products the market has to offer. When you're ready to transform your winter skin, grab one of these vetted formulas and get your glow on. 

What to Look For in a Self Tanner

  • Formula

Before you grab the first self-tanner you see and get to work, you'll want to make sure that you have the right formula to suit your needs. While mousses and foams may be the first thing that come to mind with self-tanners, there are plenty of other options available, so consider the effect you're going for and your skin's needs before landing on a product. 

Mousses and foams typically produce fast results, but can be tricky to get a streak-free tan if you're inexperienced. If your skin is on the drier side or if you're afraid of dramatic color, self-tanning lotions may be your best bet, as they offer gradual results with the bonus of added moisture. Then there are tanning drops, which you typically mix in with your favorite moisturizer. The more drops you use, the more intense your tan will be.

  • Color

This may sound obvious, but you absolutely need to pay attention to the shade of self-tanner you're using. I'll never forget when I opted for an ultra-dark shade in the dead of winter and ended up looking like I slept in the tanning bed for eight hours. If your skin is on the paler side, start off with a self-tanner that advertises as "light" or "medium" for the most natural-looking glow. Remember: you can always add more self-tanner to achieve a darker look, but if you go too dark it's tricky to go back. If you have a darker skin tone, opt for a "deep" shade for a more even, glowy look. 

The Best Self Tanners

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How to Prep Your Skin for Self Tanner

The secret to a faux tan that looks real as can be? The right preparation. “Shaving and exfoliating is the key to an even tan as it flattens and evens the skin’s surface,” Feldman explains. 

While any physical exfoliant will get the job done, Feldman is a big fan of the St. Moriz Pro Exfoliating Skin Primer, which is specifically formulated for tanning prep. Plus, it's “gentle for sensitive skin users, and won’t cause breakouts prior to application.” 

How to Apply Self Tanner

While some of the easier-to-use formulas (read: gradual tanning lotions or facial drops) are pretty self-explanatory, there are a few tips and tricks for getting a flawless finish with trickier textures like mousses or foams. Haphazardly applying the product is a huge no-go—you’ll be covered in streaks. Instead, build up the self-tanner with long, sweeping motions. Feldman recommends patting the formula dry with a tanning mitt, buffing out the product with a big powder brush and allowing the formula to dry completely (!!) before putting on clothes. 

As for the tricky areas like the knees and elbows? “Do a layer normally and let it dry. Then, do a layer [with the joint] bent,” Feldman advises. 

Meet the Experts

Tarryn Feldman headshot celebrity makeup artist.
Tarryn Feldman

Tarryn Feldman is a Nashville-based celebrity makeup artist and specializes in tanning. Her work includes red carpet hair and makeup, music video hair and makeup, and editorial hair and makeup. She has over 15 years of experience, with clientele including Kelsea Ballerini, Chelsea Handler, Reese Witherspoon, and Kaitlyn Bristow.

Marc Elrick

Tan-Luxe Founder and CEO Marc Elrick identified that clients in his hair salon had great hair, great make-up, but a less than great self-tan. So, Marc began researching ways to deliver a natural looking, sunkissed self-tan, putting you in total control of your glow.

After five years of research, development, focus groups and 1000’s of submissions to our in-house lab, TAN-LUXE was born.

Samantha Holender
Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and keeps up with the latest trends in the beauty space. She has previously written for Us Weekly, Popsugar, Makeup.com, Skincare.com, and Philadelphia Wedding. Follow her on Instagram @samholender. 

With contributions from