After six years at urban clothing line Rocawear — she's now married to its cofounder, music mogul Damon Dash — designer Rachel Roy launched her own high-end label inspired by her full-bodied fashion idols Ava Gardner and Marilyn Monroe. The line was instantly coveted by strong, curvy women like Jessica Biel and Oprah, and Roy is now promoting it 24/7. Here, the beauty ammo that gets her from day to night.

OLD SCHOOL: Nivea Creme

"I bypass hair products altogether — they are just too drying — and use this rich body cream to tame my locks."

HOLD EVERYTHING: Nancy Gonzalez Handbag

"Most of my bags can multitask and make the switch from day to evening. I'm loving a lot from Nancy Gonzalez's new collection. They're classic with a twist, just like me."

PIN UP: Goody Bobby Pins

"When I'm going out, I like my hair up in a bun, and these do the trick."

XXLUXE: Carolina Herrera Body Lotion

"If I want to take my scent up a notch for evening, I slather this on."

ROYAL FLUSH: Bobbi Brown Pot Rouge in Milk Chocolate

"I apply this with my fingers — it's impossible to mess up and always looks fresh."

MAIS OUI: Royal Bain de Caron Fragrance

"My mom wore Chanel No. 5, which I'll always associate with her. I gravitate toward lighter, 'baby' scents, like this one."

P.M. POUT: Chanel Hydrabase Creme Lipstick in Lotus Rouge

"I go for burgundy lipstick — evening only. During the day, it's too high-maintenance."

WINK WINK: Dior DiorShow Mascara in Black

"Because of my dark coloring, black mascara is best on me — I never head out without it."

GOLDEN GIRL: Iman Pressed Powder in Clay Medium

"This takes away shine and is the perfect color."

SO SULTRY: Shu Uemura False Lashes

"The added fringe is great for photographs."

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