For forever, our dermatologists, mothers, and DJ Khaled alike have been telling us to apply body lotion as soon as we hop out of the shower to lock in that moisture🔑. It's as much of an all-important beauty ritual as taking off our makeup at the end of the night...
So when brands began shaking things up with in-shower moisturizers—which are applied in the shower to wet skin and washed off after—I was intrigued, but a little skeptical. Eager to have an expert weigh in, I reached out to Dr. Donna Bilu Martin, a Miami-based dermatologist and consultant to Clark's Botanicals. First thing's first, I was curious how these in-shower emulsions different from what we usually slather on.
"Typically, moisturizers contain humectants, which attract water, and emollients, which seal in the moisture," explains Dr. Martin. "In-shower moisturizers are a specially formulated mixture of these that are activated by water and deposit a layer of oils and emollients on the skin that are absorbed before they are rinsed off."
The thing is, while these treatments are effective in trapping water in the skin—and saving as that extra post-shower step—they may not provide enough hydration for everyone. "While they work well for normal skin types, those with very dry skin, or conditions like eczema, will likely fare better with applying traditional cream moisturizers and ointments to damp skin," she says.
Personally, I have severely dry skin, so I won't be nixing my standard, tried-and-true body moisturizing cocktail (a combination of L'Occitane Shea Butter Ultra Riche Body Lotion and Bio-Oil). This said, I'm very aware of my own lazy-girl tendencies, and think this could be a great solution for those nights where I can't even or mornings where I'm racing out the door. In other words, this under-$10 hack deserves real estate on your shower shelf.
1. Nivea In-Shower Nourishing Body Lotion, $5.99; target.com.
2. Jergens Wet Skin Moisturizer with Monoi Oil, $6.39; drugstore.com.
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
3. Eucerin In-Shower Moisturizer Body Lotion, $9.11; amazon.com.
Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.
Lauren is the former beauty editor at Marie Claire. She love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. She firmly believes that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.
-
Women on ‘The Hills’ Were Put In ‘Compromised Situations’ Like ‘Blood Sport,’ Cast Member Lo Bosworth Says
As compared to its predecessor, ‘Laguna Beach,’ Bosworth said ‘The Hills’ had a “much bigger impact from a drama and trauma perspective.”
By Rachel Burchfield Published
-
Emma Stone Has a Credit on Bestie Taylor Swift's 'Tortured Poet's Department'
Their decade-long friendship has been immortalized in Swift's discography for the second time.
By Quinci LeGardye Published
-
Kourtney Kardashian Barker Loves Her Postpartum Body, Thank You Very Much
After a body shaming troll tried to tear her down, she reminded them that her body “gave me my 3 big babies and my little baby boy.”
By Rachel Burchfield Published
-
The 32 Best Hair Growth Shampoos of 2024, According to Experts
Rapunzel hair, coming right up.
By Gabrielle Ulubay Published
-
The 20 Best Hair Masks for Damaged Hair, According to Experts and Editors
Healthy strands, here we come!
By Gabrielle Ulubay Last updated
-
How Often You Should Wash Your Hair, According To Experts
Keep it fresh, my friends.
By Gabrielle Ulubay Published
-
The 11 Best Magnetic Lashes of 2023
Go ahead and kiss your messy lash glue goodbye.
By Hana Hong Published
-
Beauty Advent Calendars Make the Perfect Holiday Gift
The gift that keeps on giving.
By Julia Marzovilla Last updated
-
The 18 Best Natural Hair Products in 2023
Remember: Your curls are your crown.
By Gabrielle Ulubay Published
-
The 9 Best Hot Rollers for the Curls of Your Dreams
This is how we roll.
By Samantha Holender Published
-
The 12 Best Cream Eyeshadows, According to Makeup Artists
The best part? They’re so easy to apply.
By Samantha Holender Published