Just Try to Stop Watching These Insanely Mesmerizing Brow-Waxing Videos

Can't stop. Won't stop.​

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Yes, we spend way too much time scrolling through Instagram. But we have no regrets now that it's led us to the #HardWaxKing, AKA eyebrow and makeup artist Nick Townsend. The waxing videos he posts on his 'gram are our latest viral beauty idée fixe as 1) They scratch an itch only someone who has over-plucked their eyebrows in middle school and had to leave that life behind can understand and 2) His method is pretty unique. Instead of using the syrupy hot wax we're used to seeing, he opts for another kind made of thick avocado butter.

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When Townsend smooths on the light, yellow-green creamy wax, it dries so fast and sturdy he can literally pull it off the skin. No cloth or strips necessary!

And while it streamlines the process, and is very mesmerizing to watch, there are other benefits to this cutting-edge alternative. It's enriched with Vitamins A, D, and E, which are nourishing and super-moisturizing to the skin. Not to mention, the creamy, yet pliable texture provides great grip that's dually gentle on the skin i.e. less redness. GAME-CHANGER.

Watch more of Townsend and his avocado butter wax at work below:

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