This "Blonde Wand" Flat Iron Bleaches Hair in a Matter of Seconds

You have to see it to believe it.

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As a bottle blonde, just the thought of combining the acute heat from a flat iron and bleach is inherently daunting for me. Remember this viral video evidencing what too-hot temps can do to hair color?

But if I'm going to trust my fragile strands with anyone, it's Pravana, who recently unveiled its fascinating new Blonde Wand. A flatiron-like tool engineered to expedite processing time, it can lighten hair by seven levels in just 10 seconds. In other words, our hours on end in the salon chair are over. But that's not the craziest part...

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What's really throwing me for a loop is that it actually leaves the hair in better condition than traditional coloring. I mean, microwaves don't exactly have the best rep when it comes to health. So how exactly?

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Here's how it works: A colorist applies Pravana's special cream lightener, formulated with nourishing and protective coconut oil, and wraps each section in foil. Then, foil by foil, he/she glides the wand over each section depending on how light the client wants to go. What keeps the hair from being singed/completely destroyed is the heated plates of the wand, which don't actually clamp the hair, but rather "graze" over it omitting just the right amount of heat (nowhere near high AF 400 degrees).

The less time the dye stays on the strands, the better—so the movement/process is very quick. And, as you might've guessed, the wand will only be available to salon professionals beginning October 1. It may hack the time spent processing, but there's nothing like a colorist's touch when it comes to balayage.

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