If you don't know what Spoolies are, allow your mother or grandmother to fill you in...
Back in the 1950s and 1960s, there was nary a household without the plastic, pin-curl yield spools. A tried-and-true alternative to perms and hot tools, they were at the forefront of easy, heat-and-chemical-free styling. But in the decades that followed their heyday, Spoolies had practically gone extinct...
That, however, changed in 2003 when entrepreneur Jeanne James bought the trademark with the intention of reviving the brand. From there, James spent years working to modernize the Spoolie design for the 21st century. And now that it's here, women who missed the brand, as well as those who are just getting to know it (particularly beauty vloggers), are loving the results.
While the original Spoolies were made of rubber, the new iterations are made out of silicone, which is heat-resistant and more flexible i.e. you can sleep comfortably in them or set a style with heat should you desire.
To create a curl, all you have to do is wrap a section of hair around the curler, fold the top piece down to secure it, then voilà! No pins or strand-snagging clasps to worry about. As for the kind of curls they recreate, depending on how you set the hair you can get classic pin curls or soft cool-girl waves (there are Jumbo Spoolies too!). Think of them as a heat-free alternative to your 3/4 or 1-inch curling iron.
And while good hair is truly the way to our hearts, there's no denying that the best part of the return of the Spoolie is that the brand donates a portion of all its profits to a charity in support of girls' education projects around the world.
Shop 'Em: Spoolies Hair Curlers (Box of 12), $17.99; spoolies.com.
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