Why Everyone's Obsessing Over This New Magical Purple Primer

No more bad face days.

Design by Betsy Farrell

Over the past year, color-changing (all hail, green blush) and color-correcting innovations have been shaking up the beauty aisles. A new launch that teams both of these phenomenons together is Becca's new First Light Priming Filter, which just happens to be a dawn-inspired shade of purple. When applied to the face, it reads translucent on the skin, but the cool violet tones counteract dullness and yellow tones in the process.

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In addition to its cool light technology, the formula is loaded with soothing spring water, thirsty-skin-quenching prickly pear flower, rejuvenating ginger, and plumping sodium hyaluronate. Designed specifically to eliminate signs of an all-too-frequent "bad face day"—i.e. a lackluster complexion, blemishes, and enlarged pores—slather it onto your face after a long night to reset it, plus keep your face beat in place all day.

While haters will say you don't *need* a primer as long as you're properly moisturized, the color theory benefits of this canvas-smoother make it worth the extra step—just look at the before and after below:

Becca First Light Priming Filter, $38; sephora.com.

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