rag & bone might be a New York brand at heart, but this week, the label is honoring its English heritage in a big way. Designers David Neville and Marcus Wainwright, who both hail from London, will be on hand to celebrate the opening of rag & bone's London flagship — the brand's very first store in Europe — just days before the Olympic Games begin. To add to the excitement, rag & bone just revealed its first ever advertising campaign for Fall 2012, shot by famed British photographer Craig McDean and featuring the one and only Kate Moss. We don't think this pairing could be more perfect: If there were a poster child for classic, British cool, Kate would be it — wearing a rag & bone leather jacket, of course.
Check out the upcoming ad campaign and a photo of the brand new London store below!