Amazon Launches Major Beauty Site

This leading e-commerce might give Sephora.com a run for their money.

Most Popular
Advertisement - Continue Reading Below

Amazon unveiled their Luxury Beauty Store on Thursday, allowing shoppers to choose from 24 high-end beauty brands including NARS, Burberry and Stila.

Most Popular

Amazon told WWD, "We have heard very clearly from our customers that they are looking for luxury brands."

While we may be thrilled to combine our cosmetic and winter reading shopping, the brands are not necessarily equally excited. Just like fashion brands, beauty brands are reportedly hesitant to work with Amazon due to the threat the relationship could pose to the brands' own e-commerce businesses. Certain brands such as Burberry, are only offering fragrances. NARS, on the other hand, i soffering about 95 products.

Amazon's Luxury Beauty Store could also pose problems to sites including Sephora.com and Beauty.com. Amazon offers free shipping for orders of $25 and more, while the other sites charge shipping on orders less then $50.

Beauty
Share
On Embracing My Natural Hair in Corporate America—and How It Changed Everything
Curls, career, and my determination to have them both.​
GIF
Beauty
Share
Meet the Game-Changing *Silent* Hair Dryer That the Pros Say Will Break the Internet
Kiss those arm cramps goodbye.​
Beauty
Share
Exclusive: See How Rosie Huntington-Whiteley Got Red Carpet-Ready for the 2016 Met Gala
✨​✨​✨​​
GIF
Beauty
Share
21 Things You Should Know About Painting Your Nails
From the basics to the top-secret tricks.​
Beauty
Share
Oh, Okay: Gigi Hadid's Gold Met Gala Mani Cost $2,000
​Casual.​​
Beauty
Share
The 11 Best Beauty Looks from the 2016 Met Gala
​Spolier alert: Jaden Smith wore it best.​
GIF
Beauty
Share
This Bendable Mascara Will Give You Insanely Good Lashes
Get slinky with it.​
Beauty
Share
10 Waterproof Products to Stock Up on Stat
Here's to a smudge-free summer. ​
Beauty
Share
All the (Many, Crazy) Different Types of Contouring
Because we're starting to lose track.
Beauty
Share
An Ode to the Lip Oil, Summer's Best Beauty Trend
The slick stuff is where it's at.​