Here's a shortlist of the types of folks we expect to release new fragrances: designer houses with French names, Paris Hilton, Disney pop stars, actresses with the first name of Jen, and Paris Hilton. Here's who we don't expect: Tarte. Or Kat Von D. Or Urban Decay.
But this year, the script has been flipped, and makeup meccas have officially gotten into the fragrance game, leaving us to look for our new signature scents in, oddly enough, the cosmetics aisle. And lest you think you've already figured out which brands to try or skip, hold off.
Because inside Tarte's sweet, heart-covered vial is something far darker than we would have imagined, while Urban Decay's launch smells nothing like the edgy, animalistic vibe that we've come to expect. So to remove the guesswork from your life, we've rounded up the best new scents as imagined by your favorite makeup brands, ahead.