We've recently become smitten with London-based e-commerce site Farfetch.com, which partners with some of the world's best luxury fashion boutiques to bring their well-edited inventory online. The latest shop that the site is hosting comes from East London, and is the brainchild of fashion consultant and street style star Yasmin Sewell, formerly of Browns and Liberty London. Known for her keen eye for spotting emerging talent, Sewell's "Beach in The East" boutique features exclusive handbags by Reece Hudson, shoes by Sophia Webster, and jewelry by Eddie Borgo, all inspired by her overarching "Venice Beach in the '70s" theme. London shoppers can indulge in this this bit of California skate culture at the Shoreditch pop-up which boasts an empty swimming pool for those who are skilled in skateboard tricks but the rest of us can shop the collection online, starting today.
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