One of the most sought-after qualities in fashion is exclusivity, which is what makes boutique shopping so rewarding. In many cases, the difficult part about boutique shopping is getting to the boutique, with the "most exclusive" often being in international locales. So it comes as no surprise that Founder and CEO, José Neves, has struck gold in his full-service e-commerce site farfetch.com.
This site does the seemingly impossible it melds the old (brick-and-mortar boutiques) with the new (digital) and voilà: boutique shopping online.
The best part is that the global site is bringing the customer exclusive fashion finds from New York to Paris to Monaco and beyond, providing a grander pool to discover these one-of-a-kind pieces. As Neves points out, "Boutiques [unlike big Web sites and department stores] will see a collection and take risks. They survive by being different."