Fendi has redesigned its website, Fendi.com, to further embody the luxury that defines the iconic house. A visit to the site takes you on a tour of what appears to be a moving art gallery, framed by the brands iconic yellow color. While there, read about Fendi in the news, go behind-the-scenes of shoots, and browse covetable pieces, such as their iconic baguette. And, make a pit stop inThe Magic Room, which features a video about the evolution of the timeless house, tracking its inception as a small leather goods shop in 1925, to footage from their famous Great Wall of China show in 1997. Of course, you can buy stuff, too.