• Give a Gift
  • Customer Service
  • Promotions
  • Videos
  • Blogs
  • Win
  • Games

Karl Lagerfeld: Fashion's Most Digitally Savvy Entrepreneur?

Posted in:

Karl Lagerfeld: Fashion's Most Digitally Savvy Entrepreneur?

Share

One of fashion's most highly respected legends just got a major digital makeover. The Karl Lagerfeld has been known to favor all things technological, having famously said, “Facebook is a flawless object; for me [it’s] like a Brancusi," and now, that famous zeal is being reflected in his retail experience. Over the past eight months, Uncle Karl has gradually opened nine digital concept stores which include a photo booth, digital guestbook, mini iPads, and the ability to pay for a purchase via mobile device. Not to mention, the stores are fully equipped with immense social media possibilities, as well.

According to WWD, pictures can be taken in fitting rooms of you trying on that priceless piece of haute couture, then instantly shared to Facebook and Twitter. The Chanel and Fendi mastermind has big plans to continue the digital takeover, too: The stores' digital accessories will be constantly updated to reflect the latest model. Now how's that for marrying business and pleasure?

Share
This Is A Developing Story
Connect with Marie Claire:
Advertisement
horoscopes
daily giveaway
Win a year’s supply of makeup products from Tarte and a year’s supply of hair products from Hamadi Organics!

Win a year’s supply of makeup products from Tarte and a year’s supply of hair products from Hamadi Organics!

enter now
You Know You Want More
Special Offer
Link Your Marie Claire Account to Facebook
Welcome!

Marie Claire already has an account with this email address. Link your account to use Facebook to sign in to Marie Claire. To insure we protect your account, please fill in your password below.

Forgot Password?

Thanks for Joining

Your information has been saved and an account has been created for you giving you full access to everything marieclaire.com and Hearst Digital Media Network have to offer. To change your username and/or password or complete your profile, click here.

Continue
Your accounts are now linked

You now have full access to everything Marie Claire and Hearst Digital Media Network have to offer. To change your settings or profile, click here.

Continue