• Give a Gift
  • Customer Service
  • Promotions
  • Videos
  • Blogs
  • Win
  • Games

Maison Martin Margiela for H&M Makes Its NYC Debut

Posted in:

Maison Martin Margiela for H&M Makes Its NYC Debut

Share

One the most common conundrums when it comes to high-end designers creating a line for a mass retailer is figuring out how they can reach a wider audience while still staying true to their brand's vision and aesthetic. At the launch party for its collection for H&M in New York last night, Maison Martin Margiela—one of the last luxury labels that we'd ever expect to collaborate with a fast-fashion brand—proved that it can be done with aplomb.

In keeping with Margiela's avant garde, slightly mysterious persona, the event was housed in a hauntingly beautiful abandoned building at 5 Beekman Street in the financial district. On each of the nine stories, there was a very different scene—from an H&M pop-up shop, to video installations, to performance art, to a live dance routine choreographed by Anne Teresa de Keersmaeker. Much like Margiela's pieces themselves, the party was a feast for the eyes, complete with a confetti shower and light show towards the end of the evening. Many of the Parisian label's celebrity fans turned up to show their support, including Sarah Jessica Parker, Julianne Moore, Helena Christensen, and—he of the "what's that jacket, Margiela?" lyric himself—Mr. Kanye West.

We were lucky enough to be able to browse the 100+ pieces for both men and women, and were thrilled to see some of our favorite iconic Margiela pieces—especially the wedges with a clear heel—reissued especially for the H&M collaboration. So, not only are you scoring a special piece from H&M, you're buying a little piece of history! Read on to see some snaps from the launch and a few full looks from the Maison Martin Margiela with H&M collection, which hits shelves nationwide on November 15.

Share
This Is A Developing Story
Connect with Marie Claire:
Advertisement
horoscopes
daily giveaway
One (1) winner will receive a year’s supply of makeup products from Smashbox (ARV: $314) and a year’s supply of hair products from Herbal Essences (ARV: $104), as selected by the Sponsor.

One (1) winner will receive a year’s supply of makeup products from Smashbox (ARV: $314) and a year’s supply of hair products from Herbal Essences (ARV: $104), as selected by the Sponsor.

enter now
You Know You Want More
Special Offer
Link Your Marie Claire Account to Facebook
Welcome!

Marie Claire already has an account with this email address. Link your account to use Facebook to sign in to Marie Claire. To insure we protect your account, please fill in your password below.

Forgot Password?

Thanks for Joining

Your information has been saved and an account has been created for you giving you full access to everything marieclaire.com and Hearst Digital Media Network have to offer. To change your username and/or password or complete your profile, click here.

Continue
Your accounts are now linked

You now have full access to everything Marie Claire and Hearst Digital Media Network have to offer. To change your settings or profile, click here.

Continue