Success Secrets: If I Knew Then...

Three successful female moguls share what they'd do different if they knew then what they know now.
Plus: Learn what it really takes to make it in business.

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April 8, 2010 12:00 AM
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mally roncal
Perry Hagopian
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Female Moguls

Mally Roncal, 38

Founder, Mally Beauty


The celebrity makeup artist launched her own eponymous beauty line in 2004.

Biggest mistake: Not being me

"When I was starting out, I wore tons of makeup, short skirts, and high heels. Once, a famous hairdresser pulled me aside at a shoot and told me that everyone was laughing at me. I went home and cried. The next day I came back wearing jeans and no makeup. But I felt like I wasn't doing my thing. That's when I said, 'Fuck it. I have to be who I am.' I probably looked like RuPaul at some shoots. But no matter what, you have to stay true to who you are."



felicia day
Perry Hagopian
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Female Moguls

Felicia Day, 30

Creator of The Guild


The TV actress writes, produces, and stars in the monster-hit Web series The Guild.

Biggest hurdle: Getting off my ass

"I had these ideas and characters in my head. But I wasn't brave enough, didn't have the self-discipline to sit down and put them on paper. It seemed so scary to me that I might fail, that I wouldn't be any good at writing or that I'd waste my time. So I finally laid down the law and gave myself a deadline. I tried to write one hour a day, and yes, I fell off the wagon a lot. But that was a huge step for me—I wasn't going to indulge myself anymore."



genevieve thiers
Perry Hagopian
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Female Moguls

Genevieve Thiers, 32

CEO, sittercity.com


Thiers runs the nation's largest online job site for nannies and babysitters.

Biggest regret: Not delegating more

"When I first started the company, I did everything—customer service, PR, marketing, hiring. It was hard to let go. It got to the point where I was literally taking walks around the block just to get a moment's peace to think. If you don't delegate, you become the only person everyone goes to for information."