Save the Date!
By Faye Penn
Photo Credit: Chelsea Lauren/Wireimage/Getty Images
BLOGHER ANNUAL CONFERENCE
Summer 2013 (location and dates TBD)
WHAT IT IS:The largest gathering of female bloggers, aimed partly at helping brands reach more eyeballs.
WHY GO: Kick-start your hipster mama blog by hunt-ing down backers, advertisers, and old hands who'll give you perspective on what a full-time blogging career is really like. (Hint: Volunteering pays better.)
COST: $298 for bloggers, $798 for companies, though single-day passes are available.
WHO YOU'LL MEET: That mommy blogger from Indiana who commented on your breast-feeding post, marketing reps from Procter & Gamble. This scene is more about reach than A-list names, so the stars of the BlogHer conferences are folks like The Budget Fashionista and Cheap Sally.
ACTION PLAN: Attend panel discussions about social media (how to make money), technology (how to make money), and writing (how to make money).
LODGE HERE: Last year the conference blocked rooms at the nearby Hilton and Sheraton.
HUNGRY GIRL: Depends on where the gathering is held, of course, but it's a safe bet that the nearest non-Starbucks espresso joint will be the unofficial hot spot for fueling all those clever tweets.
DRESS CODE: Anything goes in this unpretentious, eclectic crowd, from quirky maxi dresses by Alice + Olivia to sophisticated grown-up-wear by Carolina Herrera. (But you can't go wrong with Anthropologie.)
MUST-HAVE GEAR: A Smythson notebook (nobody really takes notes on an iPhone), business cards printed with your URL and Twitter handle (you're invisible without them), and your Longchamp to haul home all that drugstore swag (razors, toothbrushes, K-Cups).
HOOKUP PROSPECTS: Dim. One of the largest topic categories among BlogHer sites is "family."
PRO TIP: Don't try to blog for money.