• Give a Gift
  • Customer Service
  • Promotions
  • Videos
  • Blogs
  • Win
  • Games

March 26, 2014

Inventor Kavita Shukla's Big Idea

One woman gets fresh with an idea to curb food spoilage

kavita shukla

Photo Credit: Courtesy of Subject

Special Offer


When Kavita Shukla drank contaminated water in India as a teen, her grandmother's spiced tea kept her from getting sick. Curious, Shukla, now 30, tested the spices, which inhibit bacteria, on some berries. The treated fruit stayed fresh for three weeks, while the rest rotted in days.


Shukla infused the spices into sheets of paper, calling it FreshPaper. The average American family loses 40 percent of food to spoilage, but FreshPaper can keep produce edible up to four times longer.


FreshPaper is now sold at grocery stores nationwide, and Shukla started a Buy a Pack, Give a Pack program to benefit the developing world, where, in some places, as much as 80 percent of food spoils. "I feel like my grandmother, who passed away, is watching," Shukla says.

Connect with Marie Claire:
daily giveaway
Unlimited Brunch!

Unlimited Brunch!

enter now
You Know You Want More
More From Career and Money Tips
How To Land A Gig At Spotify

Working in music is as sweet as it sounds.

Hillary Clinton: America's Gender Pay Gap Is "Distressing"

Women's empowerment isn't just an issue overseas, she said.

How To Land A Job At Polyvore

The perfect place to build a career that fuses fashion and tech.

post a comment

Special Offer
Link Your Marie Claire Account to Facebook

Marie Claire already has an account with this email address. Link your account to use Facebook to sign in to Marie Claire. To insure we protect your account, please fill in your password below.

Forgot Password?

Thanks for Joining

Your information has been saved and an account has been created for you giving you full access to everything marieclaire.com and Hearst Digital Media Network have to offer. To change your username and/or password or complete your profile, click here.

Your accounts are now linked

You now have full access to everything Marie Claire and Hearst Digital Media Network have to offer. To change your settings or profile, click here.