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November 19, 2013

The Taste Makers

These days, well-dressed can describe both what you make out of a closet and inside a kitchen. As foodie-ism has come into fashion, the fashionable set has flocked to the world of food. Meet eight women making their way at the intersection of sustenance and style.

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Photo Credit: Courtesy of David Schulze

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LAURI KRANZ
45, LOS ANGELES

The Green Thumb

WHAT SHE DOES: Gardening consultant and founder of Edible Gardens LA.

DAILY UNIFORM: Hervê Guyel Paris biker boots. "I get so dirty I end up looking like the Leaf Man! I like to feel like a woman and to feel good in what I'm wearing. I bring my own style to the garden."

FASHION CRED: Kranz commissions haute gardening gear from her fashionable clients, like Japanese denim aprons by Ambre Dahan of Joe's Jeans (modeled on Kranz's website by her close friend Thandie Newton). The designer Jenni Kayne created a cotton gardening tarp for hauling leaves to the composter. The idea is to "make gardening more pleasurable," both in terms of function and design, says Kranz. "Beautiful things enhance any experience."

FOOD FORAY: Kranz moved to L.A. from New York in 1994 to pursue a music career. (Her dream-pop band, Snow & Voices, is recording its fourth album.) She became interested in gardening eight years ago, after volunteering at her son's kindergarten, and began to teach the subject at schools around Los Angeles. Word of her green thumb spread, and high-profile clients like Kayne and chef and restaurateur Suzanne Goin hired Kranz to plant kitchen gardens on their properties. She launched her business four years later, and these days she finds a balance between her passions. "My days are consumed with gardens and the nights with music."

OCCUPATIONAL HAZARD: Kranz builds garden houses (think greenhouses but with screens instead of glass) to keep critters from eating her veggies. She was once nearly forced to sleep in one of her structures when she realized its door had gone missing and an "army of deer" was standing by to sample her newly planted seedbeds. "As I finished planting, my builder appeared with the door in hand. I am still grateful."


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