Watch the Moment Steve Harvey Announced the Wrong Winner of Miss Universe 2015

We're still cringing.

Steve Harvey Announces Wrong Winner of Miss Universe - Miss Universe 2015
(Image credit: Getty Images)

What is the most awkward thing that could possibly happen during a nationally televised pageant? 

It is this: Steve Harvey, host of the 2015 Miss Universe pageant, having to announce that he named the wrong winner and runner-up–after the crowning had already taken place. 

Here's Harvey announcing Miss Colombia as the winner:

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And here's Miss Colombia having her crown yoinked seconds later:

Lady removes crown from wrong contestant

(Image credit: Marie Claire)

Miss Colombia, Ariadna Gutierrez, was already basking in the glow of her win when Harvey admitted he made the mistake. He then called up the actual winner–Miss Philippines Pia Wurtzbach. Confusion, excitement, disappointment, and a collective national cringe followed.

Harvey followed up with a (now deleted) apologetic tweet (in which he originally misspelled both countries as "Philippians" and "Columbia". 

Not a good night for him.) He's since posted an extended apology:

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And the memes are already starting...

Kanye West meme "Imma let you finish..."

(Image credit: Marie Claire)

Imma let you finish...

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KRISTINA RODULFO

Kristina Rodulfo is the Beauty Director of Women's Health—she oversees beauty coverage across print and digital and is an expert in product testing, identifying trends, and exploring the intersections of beauty, wellness, and culture. Prior to Women's Health, the Filipino-American, NYC native and NYU alumna was at ELLE.com for four years. As Senior Beauty Editor, she reported and co-produced the Webby Award-nominated documentary Beat: How Drag Queens Shaped the Beauty Industry and hosted the millions-viewed video series "Beauty Haul." She can never decide whether or not to get bangs, feels naked without winged eyeliner, and will never shut up about running the NYC Marathon.