Kim Kardashian and Kanye West are going to have a very hard time being excluded from Taylor Swift's latest narrative, after the singer made a potential dig at the couple with her new album cover, Reputation.
Taylor Swift is dishing out lessons on How To Break The Internet with her latest album campaign, after wiping her social media accounts completely last week and teasing a snakey graphic, before finally announcing the name of her sixth record yesterday.
In three photos shared on Instagram, Twitter and Facebook, the singer posted: "Reputation. The new album from Taylor Swift. November 10," before adding that the new single would be out tonight (!),
And in between hyperventilating, freaking out, and working themselves into a total frenzy over the promise of new T-Swizzle music, some fans noticed something familiar about Reputation's chosen font.
Because, wait. Is that...Is that...the same font Kanye West used for his Saint Pablo Tour merch? Is that what's going on? If so, somebody grab a f*cking crown and all rise for our queen of shade.
Here's what fans had to say about the similarity:
This isn't the first time fans have linked Reputation to Kimye, with the internet erupting with theories about Taylor Swift "reclaiming" the snake with her new imagery, after Kim Kardashian called her out with the snake emoji last year over Kanye West's "Famous" lyrics.
It's also worth noting that some people aren't seeing the Kim and Kanye reference in the Reputation album artwork at all, but rather think Taylor's using the New York Times font in a bid to show the media she's "regaining her reputation" and deciding her own narrative.
Either way, we're excited for what comes next.