The Making of the Heidi Klum Cover Dress

Never before in the history of Project Runway's seven seasons has there been a challenge so great: to design a Marie Claire cover look for Heidi Klum. One understated, modern, cheerful dress was named the winner, but the biggest reward is a huge shop window for its designer.

Landing a look on the cover of any magazine is monumental. Major designers from Armani to Zac Posen vie for the Marie Claire cover every month. So to hand over the responsibility to a bunch of unknowns was a huge risk. But it's one that Project Runway host Heidi Klum and MC Editor-in-Chief Joanna Coles cooked up together. "It's invaluable for these designers to know what goes into creating a beautiful cover," says Coles. "It isn't easy, but I was confident they could do it" — for the most part. As always on Runway, some got it right; others, horribly wrong. "One outfit looked like it belonged at a restaurant in a mermaid theme park," Coles, who served as a guest judge, recalls of Janeane Marie Ceccanti's low-ranked ensemble. "We were very specific about what we wanted," states MC fashion director and Project Runway judge Nina Garcia. "Think color and something versatile that will look strong when shot as a portrait from the waist up."

Advertisement - Continue Reading Below

The contestant to nail all of the above was Anthony Williams, the affable 28-year-old from Atlanta, Georgia (and the show's Mr. Congeniality). "My biggest fear was, Will the judges get it?" he says. "Will they get that I made a dress that would photograph well and look different from different angles? That I selected a color that doesn't just work on white women or black women, it works on most women?" Obviously they got it.

Read the rest in our April 2010 issue, on newsstands March 16th.

PLUS: See the winning look and the ones that didn't make the cut, and shop Heidi's photo shoot!

Music
Share
Is This Why Beyoncé Just Cancelled Her Nashville Show?
​Fans are reportedly calling the cancellation 'mysterious'. ​​
Celebrity
Share
Taylor Swift's Date to the Met Gala Is Not Who You'd Expect
Sorry, Calvin.
Celebrity
Share
Gigi Hadid Continues Her Birthday Celebration in Las Vegas
​It is her 21st, after all. ​
Celebrity
Share
Helen Mirren's Prince Tribute Won the White House Correspondents' Dinner
💜​ 💜 ​💜​
Celebrity
Share
Emma Watson's White House Correspondents' Dinner Look is SO Good
Nailed it!​
Celebrity
Share
Miley Cyrus Just Did Something Super Special with Liam Hemsworth's Family
The cutest. ​
Celebrity
Share
Kendall Jenner Is Starstruck for the First Time Meeting President Obama
​So that's what it takes to impress a Kardashian-Jenner.​
Celebrity
Share
Malia Obama Just Announced Where She's Going to College and It's Suitably Prestigious
​​It's not unpredictable. ​
Celebrity
Share
Princess Charlotte Gets Her Own Adorable Portrait Series
​A gift from Kate Middleton to all of us, just in time for Charlotte's first birthday.
Celebrity
Share
See President Obama's Epic Mic Drop at the White House Correspondents' Dinner
​Going out with a bang. ​