The celebrity lifestyle site to end all celebrity lifestyle sites, Gwyneth Paltrow's GOOP is a one-stop-shop for learning how to embody Gwynnie’s oh-so-fabulous lifestyle. Goop’s lineup on content features recipes, city guides and restaurant recommendations, how-to’s for cleanses and a smattering of other lifestyle related content, like gift guides and hostessing tips. The most common complaint? That Gwyneth’s lifestyle tips cater to the one percent than the average Goop reader. However, Goop is more than just a lifestyle site, it’s also a place for Gwyneth to make pivotal life announcements—like her "conscious uncoupling" from husband Chris Martin earlier this year.
Actress and Ryan Reynolds’ better half, Blake Lively is the latest celeb to dive into the world of lifestyle guru-ing. She’s received a lot of attention for her new site, Preserve, before and after its launch this summer. Preserve's content has a decidedly "indie" flavor, with profiles of clothing artisans, reports on off-beat trends like flower beards, and nostalgia inducing feel-good recipes, all presented in the site’s earthy toned branding. You can also shop via Preserve, with 5 percent of the proceeds going to Covenant House, a charity that supports homeless, abused, and trafficked youth. Before making any judgments about Preserve, consider this: A recent job posting revealed that Preserve should, however, not be taken too seriously. The job description called the site's posts a "slight parody".