JACK MCBRAYER - 30 Rock
He brings the funny as Kenneth Parcell, 30 Rock's worker-bee NBC page with a Georgia twang, a job that's caused "an aversion to blue blazers when I'm off the clock," McBrayer says. But as someone who's "never been a clotheshorse," he says he doesn't mind wearing a uniform every day. In high school, McBrayer primarily wore hand-me-downs, figuring, "If my brother didn't get beat up wearing them two years before, I was probably fine." McBrayer hasn't changed much from the days of making biannual trips to Sears. "I don't own a pair of jeans over $35," he says. "The most I've ever splurged is $80 on running shoes. I'm a boy!"
Jacket, $2015, pants, $565, Band of Outsiders; dress shirt, $79.50, Brooks Brothers; T-shirt, $78, Marc by Marc Jacobs; shoes, $125, Converse by John Varvatos; tie, $200, Dior Homme; cuff links, $155, Sir Drake.
JASON GOLDBERG & ASHTON KUTCHER -
As the heads of Katalyst Film & Television, Kutcher and Goldberg collaborated on ABC's new roving game show, Opportunity Knocks. But when the two met at a party in 1999, they didn't mesh quite so well. "We both have too much ego," Kutcher says. "But once we got beyond our egos to actually have a creative conversation, we clicked." Today Katalyst employs a staff of 36, no longer meets at Kutcher's house, and is launching a daily Web video on celebrity gossip called Blah Blah Blah. But back in the days of Punk'd, "people thought we were insane," says Goldberg. Kutcher remembers being pelted with questions: "'What about your career as an actor? What are people gonna think?' Now they're saying, 'How are you gonna move a whole Hollywood stage around the country? What are people gonna think?' That's how you know you're breaking new boundaries."
On Goldberg: Vest, $298, John Varvatos; T-shirt, $39.50 for three, Brooks Brothers; Goldberg's own belt and G-Star jeans. On Kutcher: Jacket, $1425, Yves Saint Laurent; dress shirt, $79.50, Brooks Brothers; tie, $170, Dior Homme; belt, $550, Roberto Cavalli; Kutcher's own Gucci pants.