So, now that Christian Siriano is setting out to design sponges, it shouldn't be a surprise when more fashion designers jump ship to put their label on random household products.
Case in point: Cynthia Rowley's new line of diapers for Pampers!
(We still think she's missing the new-but-possibly-growing-although-we-really-seriously-hope-not market for bridal diapers, in which brides wear Depends-style underwear beneath their hard-to-remove wedding dresses.)
Rowley's upcoming line — which will be sold come mid-July exclusively at Target, where she already has a two-year-old partnership — includes 11 styles, from madras to stripes to printed ruffles. The aesthetically pleasing baby undergarments are her way of giving parents more options, she said in a press release.
"As a mom, I wanted other moms and dads to have more options in every part of their lives, even diapers," Rowley said. "It's the first piece of clothing your baby will ever wear, and it should be special."
This isn't the first time diapers have gotten a facelift. Huggies debuted its limited edition Denim Diapers (with the unforgettable tag line, "The coolest you'll look pooping your pants") in May.
Tell Marie Claire: What do you think about designer diapers? Share your thoughts in the Comments section below!
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
-
Let Dua Lipa's Metallic Bag Convince You to Go for Silver
The singer embellished her latest outfit with bold silver earrings and a radiant Gucci bag.
By Lauren Tappan Published
-
Princess Kate Makes History with New Appointment from Father-in-Law King Charles
The two have grown especially close in recent months as both undergo treatment for cancer.
By Rachel Burchfield Published
-
Celine Dion Addresses That Awkward Taylor Swift Moment at the Grammys
It all happened when Dion presented the Album of the Year award to Swift at February's ceremony.
By Fleurine Tideman Published
-
Khloe Kardashian's Newly Reorganized House Has an Entire Room for Her Hair Extensions
Khloe Kardashian just had her home reorganized, and she shared images of her newly updated, floor-to-ceiling pantry as well as her "extensions room."
By Katherine J. Igoe Published
-
What to Expect from Tonight's Episode of Project Runway All Stars
"You know who doesn't love Nina? People who suck."
By The Editors Published
-
What to Expect from Tonight's Project Runway All Stars Episode
"It's time to try/Defying gravity."
By The Editors Published
-
What to Expect from Tonight's Project Runway All Stars Episode
A butt cheek makes itself known to the world.
By The Editors Published
-
What to Expect from Tonight's Project Runway Finale
"How did this happen?!"
By The Editors Published
-
Lamar Odom's Plan to Win Khloe Kardashian Back Might Just Be Working
He's slowly wearing her down.
By Chelsea Peng Published
-
French Montana's Ex Disses Khloe Kardashian in New Song
French Montana's Ex Disses Khloe Kardashian - Khloe Kardashian News
By Hallie Gould Published
-
Lupita Nyong'o Heads To Sesame Street To Share An Important Message
Lupita Nyong'o Heads To Sesame Street To Share An Important Message
By Diana Pearl Published