Most Popular

Advertisement - Continue Reading Below

Most Popular

Women spend 30 percent more time on social-networking sites than men do. Apart from being a time-suck, women's online activities are judged more harshly than men's. That's what Fordham University professor Alice Marwick found while researching her new book, Status Update: Celebrity, Publicity, and Branding in the Social Media Age (Yale University Press). In a chat with MC, she explains the benefits and costs of online branding as a female.

MARIE CLAIRE: Is all that time women spend online worth it?
ALICE MARWICK: It is if you're spending time on the right things. You can't depend on a company to take care of your career anymore, so it's important to differentiate yourself from other candidates by promoting your work. One hundred likes on a picture of your dog is going to have no impact on your life, but companies often hire individuals with heavy blog presences.

MC: Why do you say there's a higher standard for women to live up to online?
AM: We know that women are judged on appearance in the workplace in a way that men generally are not, and the Internet has amplified that because it allows for a broader audience. Women must adhere to normative standards of beauty and fashion or they're criticized.

MC: But everybody posts selfies! Where should you draw the line?
AM: The more attention you get online, the more you value that attention and want more. I've seen a lot of women build a personal brand around their appearance. While I understand why women might do that, it can also be quite dangerous. It's important to distinguish images for a professional context rather than posting thousands of selfies with cleavage and bikinis. You should be able to do that, but if you do, you're going be taken less seriously.

MC: Where are women winning online?
AM: Women get positive feedback in stereotypically feminine areas: fashion, motherhood, and food. In this "women's realm," women are allowed to speak without criticism because they're talking about things that are deemed less important. I worry women are relegated to places where they won't be attacked but where they're not able to explore broad interests outside of

GIF
Celebrity
Share
7 Things That Happen When You Get Drunk on Drake's Whiskey
Celebrity
Share
Kim Kardashian Used a Genius Food Hack to Dye Her Dress for Cannes
Celebrity
Share
Victoria Beckham Just Busted Out Some Major Spice Girls-Era Dance Moves
Celebrity
Share
Blac Chyna Shares Sonogram Photo, Introduces World to Reality TV's Future Lord and Savior
Celebrity
Share
Kris Jenner to Consider Changing Name to Kardashian for Maximum Brand Recognition Purposes
Celebrity
Share
Jennifer Lawrence Popped an Ambien Before Filming 'The Hunger Games'
Celebrity
Share
Angelina Jolie Is Now a Visiting Professor at the London School of Economics
Celebrity
Share
10 Epic Celebrity Yearbook Photos You Should Probably Do Yourself the Favor of Seeing
Celebrity
Share
Selena Gomez on Burrito Sweat Beds, Overnight Makeup, and Hair Envy
Celebrity
Share
This Is Why Kim Kardashian Kept on Covering Her Thigh Area at the Opera