It seemed that only yesterday everyone—myself included—was having a love affair with Apple. But sometimes we feel differently the day after. With all of the buzz, we're focusing on what has lasting potential, from more aesthetic options to faster shopping.
Options, Options, Options
The new duo: Following last year's trend, Apple has again announced the release of a pair of iPhones. (Two's always better than one, right?)
With the iPhone 6 (4.7 inches) and the iPhone 6 Plus (ringing in at 5.5 inches), Apple has joined the growing market of larger phones. For those of you who've been wanting a bigger phone but can't bear to break from Apple's operating system, the struggle is over.
The wearable: We've seen this market becoming increasingly oversaturated in the last year. From big names like Samsung to small startups, it's safe to say everyone is doing it. So where has Apple been? Well, Apple has finally shown up to the party fashionably late. The hype surrounding the Apple Watch has mostly been directed toward the innovative Digital Crown (which is way cool) and the impressive number of capabilities, but what we like most of all are the personalization options.
According to Apple's press release, it's their "most personal device ever." With three collections—Apple Watch, Apple Watch Sport, and Apple Watch Edition, all available in two different sizes—and what seems like an infinite amount of watch straps, there are more aesthetic options than ever before.
Who doesn't want to do more faster, without needing to take so many breaks to recharge? Now you can, thanks to the magic A8 chip. With the promise of "blazing fast performance and power efficiency," this chip is the new energy pill. Also new is iOS 8. With advancements in messaging, QuickType keyboard, family sharing, and iCloud Drive, staying connected just got a little easier. Thank you, Apple.
Image and Video Stabilization
It's no surprise these new iPhones have a better camera—that's just expected by now. But we're uber-excited about iSight, featuring Focus Pixels. With quicker autofocus, optical images, and video stabilization, users are now able to capture moments without the blurriness from background noise or a shaky hand. A must check-out: even better slow-mo and the selfie burst. I have a feeling we're going to see a whole new generation of selfies swirling on Instagram.
Apple Pay is The Way
Smartphones have come to replace almost every item we used to lug around in our purses. We've nixed the cameras, notepads, hand mirrors, calendars, phonebooks, and the list goes on. With the announcement of Apple Pay, we shouldn't need our wallets for much longer either. Simply scan your credit card with the camera or enter your information through iTunes. Apple is already working with thousands of retailers, including Macy's, Bloomingdales, Sephora, Nike, Walgreens, Whole Foods, Duane Reade, Subway, Staples, Toys "R" Us, and McDonald's. I'd say this new mobile payment system is on its way to revolutionizing the way we shop.
Images via Apple