WHO: Mega-confectioner Ferrero and Share Our Strength, a nonprofit battling childhood hunger.

WHAT:Sharesomethingsweet.com, a new social (conscience) networking site. Donate 35 bucks, and an at-risk American child gets three meals a day for a month. Then link it on your Facebook page to peer-pressure friends (and stalking exes) into doing good, too.

WHY: Last year, one in six U.S. kids were at risk of going hungry. Take a minute between bites of that jumbo Snickers to give--the benefits will last way longer than a sugar rush.

What Do You Think?