Some Call It Makeup, Benefit Calls It Magic

When Benefit Cosmetics teamed up with Big Brothers, Big Sisters, the nation's leading youth mentoring program to introduce Big Magic, a special edition lip gloss, they have raised over $80,000 in net proceeds from the sale.

"We strongly believe that as a beauty company, we have an important responsibility to mentor the next generation of youth and ensure a brighter future for us all." - Jane and Jean Ford, Co-Creators & Co-Founders of Benefit Cosmetics

Advertisement - Continue Reading Below

This year, they created a new Magic. Big Magic 2, a gorgeous pearly pink "sister" shade to Big Magic, $14, Benefit

Culture
Share
Watch Two Tinder Users Film Every Stage of Their First Date
It's an interesting perspective on modern dating.​
Culture
Share
You Can Now Get Married in Front of Cinderella's Castle at Disney World
This actually looks AMAZING.​
Culture
Share
Inside the Scandalous Life of JFK's Sister, Kick Kennedy
​A new book gives a peek into her relationship with her family, her marriage to a British nobleman and her secret affair with a married man.
Culture
Share
Here's What Weddings Looked Like the Year You Were Born
​Let's embark on a 100-year journey through the history of nuptials, shall we?​
Culture
Share
Why "Treating Yourself" Is Such an American Idea
As the daughter of immigrants, I thought self-care was a luxury only rich families could afford.​
Culture
Share
What's New on Netflix in May
What is productivity, anyways?
Culture
Share
Kesha Drops a Powerful New Track with Zedd, Makes Us Feel All the Feels
"This is more than a song. It's a declaration of my truth​."​​
Culture
Share
Stop Everything and Listen to Rihanna and Calvin Harris' New Heart-Stopping Club Banger
⚡️​⚡️​​
GIF
Culture
Share
Kanye West Liked Aziz Ansari's "Famous" Spoof So Much He Made It the Official Video
​​Classic Kanye.​
Culture
Share
This Quadriplegic Woman Has Spent $15,000 to Look Like Barbie
She wants to show other paralyzed women that their disabilities shouldn't prevent them from living out their dreams.​