This Domestic Violence Ad Will Change How You See #TheDress

The Salvation Army's South African branch has launched a powerful new campaign.

Twitter

Just one week ago, #TheDress that appeared white and gold to some, black and blue to others, consumed the Internet. In a testament to its global reach, the Salvation Army's South African branch used the garment in a domestic violence ad that will, quite frankly, change the way you see it.

The organization tweeted the ad out this morning, which features a bruised model in a white and gold version of the dress. The piece poses a simple but powerful question: "Why is it so hard to see black and blue?"

Advertisement - Continue Reading Below

"The only illusion is if you think it was her choice," it reads below the slogan. "One in 6 women are victims of abuse. Stop abuse against woman."

The ad includes both the Salvation Army's logo and that of its charity Carehaven, which houses abused women and children.

You should also check out:

Angelina Jolie Is Opening An Academic Center to Combat Violence Against Women in War Zones

The NFL Is Finally Addressing Domestic Violence Head-On with This Chilling Super Bowl Ad

Horrifying: If A Woman Is Denied An Abortion, She's More At Risk For Domestic Abuse

Advertisement - Continue Reading Below
More From Culture