Instagram Releases a New App for Making GIF-y Videos, Plots Total Takeover of Your Phone

Yet another thing we're going to get addicted to. Thanks guys.

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Earlier today, Instagram launched Boomerang, promising a new function that "takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward." Like a GIF. But don't call it a GIF, according to the blog post.

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Fall colors + coffee + #boomerang 🍁🍂☕️📱

A video posted by Coco Rocha (@cocorocha) on

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Killing time on set today playing with the new #boomerang app

A video posted by Karlie Kloss (@karliekloss) on

Sippin' on my green juice while playing with instagrams new app #boomerang! 🍐🌱🐸🌱💚🌱✅

A video posted by A S H L E Y G R A H A M (@theashleygraham) on

Having fun at my fittings with the new @Instagram #Boomerang App! 🚨🚨🚨

A video posted by Lily Aldridge (@lilyaldridge) on

Someone teach me how to make a folder thingy on my home screen, because I would really like to be able to see my Prince George wallpaper (Auntie Pippa gave me the idea) behind the 20,374 auxiliary apps they've rolled out.

Anyway, in the accompanying video, a group of attractive-in-a-nonthreatening-way youths demonstrate some of the suggested uses, including filming their cute Millennial friends hula-hooping, catching food in their mouths, and giggling whilst enjoying a sun-dappled picnic with their equally photogenic pets.

Introducing Boomerang from Instagram from Instagram on Vimeo.

IT GOT ME. *deletes Stocks to make room*

Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.

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