Designer Dossier: Proenza Schouler

Life's a beach for this duo.

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WHAT DRAWS COOL GIRLS (Vanessa Traina, Brit Marling, Gia Coppola) and street-style snappers alike to Proenza Schouler? Likely it's the boundless innovation of designers Jack McCollough and Lazaro Hernandez when it comes to "pushing and elevating" prints, textures, and fabrics. Season after season, the duo evolves with each collection, with their latest ideas becoming cult favorites (recall the debut of the PS1 in 2008 or the tie-dye tees everyone had to have in 2010). Now they're dipping into new waters. "A lot of things we were looking at for resort were rooted in beach culture," says McCollough. "So we felt like the time was right to launch swim." The first 20-piece swimwear collection is available in stores now, with skate- and surf-inspired styles from string bikinis to pareos—some featuring that same psychedelic print from the archives. "The attitude is still the same," says Hernandez. "Sophisticated ease, but a little undone." We want in on this next wave.

1. HOODIE $890; (212) 420-7300.

2–4. SPRING 2010

5. BIKINI $245; (212) 420-7300.

1. SANDALS $750; (212) 420-7300.

2. SPRING 2014

3. SWIMSUIT $375; (212) 585-3200.

4. PANTS $1,050; (212) 420-7300.

5. TOP $280; (212) 585-3200.

6. SHOES $945; (212) 585-3200.

All items, Proenza Schouler.

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