Because I battled the occasional pre-teen (and now, adult) flare-up of unflattering blemishes and blackheads, I learned at an early age that when it comes to covering unsightly bumps, concealer is my best friend. When a new formula hits the shelves, it's only a matter of time until I get my grubby hands on it.

So when I discovered my new must-have cover-up, I was shocked to learn it came from a drugstore, and cost a mere $5!

Rimmel London Match Perfection Concealer uses the science of skin-tone-matching to provide flawless, undetectable coverage that I can depend on all day. My favorite part is the soft brush application, which allows for precise blemish-targeting, and keeps my unclean fingers out of the way.

Available in five different shades, the concealer does double-duty as a highlighter, giving undereyes the pop they need after a long day at work.

It's safe to say I've found my new BFF.

Lindsay Leff is a beauty industry veteran who created Kiss and Wear to showcase her favorite products, dissect celebrity beauty looks, and teach others how to live with style.

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