Remember Joey New York? I know! Just the name conjures up memories of my college years, a time when I pined for all the boutique beauty brands that were having a moment: Bliss, Joey, Jan Marini, Mario Badescu, Kiehl's. Ah, the '90s.

I'd forgotten all about the posh line with the cheeky product names until Joey New York recently relaunched with a new-and-improved collection of naturally innovative products. Founder Joey Chancis took a hiatus to update her formulas with a star anti-aging ingredient — young coconut water — and eco-friendly packaging. The lineup still contains ($32). If you've ever watched Christian Bale's fastidious character in American Psycho, than you've glimpsed the joy of peeling off this brightening, pore-tightening treatment in one satisfying sheet.

The official website, joeynewyork.com, is on its way. In the meantime, shop the line at beauty.com.

Elizabeth Dehn is the editor-in-chief of Beauty Bets, an award-winning blog chock-full of product reviews, wellness tips, and DIY ideas.

What Do You Think?