Prada Power: Iconic Label Develops New Tweed

Staying one step ahead of the crowd, Prada has developed a new tweed, with a rougher than usual texture.

Most Popular
Advertisement - Continue Reading Below

Prada is known for its ability to push boundaries. Each season designer Miuccia Prada delivers a collection that is at once innovative and groundbreaking—she sets the trends. And not only is this achieved through design, accessories, runway sets and advertisements, but through innovative practices with fabric. In fact, in today's modern world, where runway designs are copied and reproduced by mass market companies faster than the real designers can make them, fabric is a major factor in ensuring the quality of luxury products is not lost.

Most Popular

For fall/winter 2013, Prada took a step in that direction, constructing their own rough-textured tweed. Developed though extensive research and meticulous workmanship—the tweed is created by cutting, boiling, warping, drying, pruning, steam ironed, AND THEN checked by a specialist personnel—the fabric looks much older than it is, but feels very new. Used to create several looks in the f/w 2013 show, the textured tweed is also featured on two of the bowling bag styles available in store now.

Street Style
Share
Gigi Hadid Is Bringing Back a Rather Questionable Style of Pants
Fashion
Share
Kim Kardashian Just Wore More Color Than She Has in the Last Five Years Combined
Fashion
Share
Boombox Bags, Zendaya, and More Major Moments from the Louis Vuitton Cruise Show
Fashion
Share
Rihanna Has the Perfect Solution for Dressing in the NYC Heat
Fashion
Share
Beyoncé Wore a 'Lemonade'-Themed Outfit on Date Night with Jay Z
Fashion
Share
13 Just-Right-Sized Bags Because Who Wants to Carry That Much Stuff in the Summer?
GIF
Fashion
Share
9 Clothing Items That Will Shake You Out of Your Fashion Funk
Fashion
Share
This Roland Mouret Alumna Wants You to Wear Athleisure—to Work
Fashion
Share
15 Celebrities Who Made Epic Fashion Comebacks
Fashion
Share
6 Styling Tricks to Play Up Your Absolute Favorite Parts
Created for Nordstrom