1. CARTIER, $20,725; cartier.com for stores.

2. TIFFANY & CO., $2200; tiffany.com.

3. DE BEERS, $10,000; debeers.com for stores.

4. TISSOT, $4595; tissot.ch for stores.

5. GUCCI, $3190; gucci.com.

6. BAUME & MERCIER, $1890; baume-and-mercier.com for stores.

7. TIMEX, $90; timex.com.

8. COACH, $398; (866) 262-2440 for stores.

9. BURBERRY, $325; burberry.com.

10. TAG HEUER CARRERA, $1900; tagheuer.com for stores.

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