women

VIRTUAL ATTRACTIONS

THE FOUNDERS

1. Avelle.com

This site makes more than 3000 high-end designer bags, jewelry pieces, sunglasses, and watches affordable for everyone. Shoppers take items by Gucci, Chanel, Louis Vuitton, and other brands out for a spin, then either buy them or swap them in for something else.

2. Beauty.com

No more awkward interactions with pushy salespeople—this beauty giant lets you chat live with a beauty adviser who will recommend products from the hundreds of brands carried on beauty.com and its sister site, drugstore.com. We asked our adviser for a frizz-fighting hairspray, then upped the challenge by requesting something under $5. She quickly sent us a link to TRESemmé ExtraHold Climate Control hairspray ($4.35). Nice!

3. Covergirl.com

Drugstore makeup was notoriously hard to test until this site launched its Makeup Mirror application: Just upload a photo of yourself, then click to (digitally) try on hundreds of CoverGirl shades before you hit the drugstore aisles. The site also features step-by-step videos with pro makeup artists so you can duplicate fall's top beauty trends.

4. Net-a-porter.com

This high-end e-retailer displays its offerings of clothes, lingerie, shoes, and accessories like an interactive magazine. You can check out hot-off-the-runway styles from designers such as Alexander McQueen and Rick Owens, then buy them. Look for exclusive pieces from Burberry and Christian Louboutin this fall, and sign up for Fashion News, a weekly e-mail with the scoop on recent arrivals.

5. Shopbop.com

Shop by brand, trend, exclusives, or even discount (30, 50, or 70 percent off). This nine-year-old site features hip finds from the likes of Anna Sui and L.A.M.B. Keep an eye out this fall for ofthe- moment faux-fur vests and jackets not available anywhere else from LaRok and Torn. Subscribe to the mailing list, and be the first to know about sales.

6. Tiffany.com

Whether you're after Elsa Peretti's designs or an engagement ring, this site displays the 172-year-old company's fine jewels for you to peruse and purchase. We love how shoppers can search for items that are $100 and less and $250 and less, in specific categories like New Collections and Housewarming Gifts.

7. Vivre.com

Eva Jeanbart-Lorenzotti launched Vivre 13 years ago as a mail-order catalog with just three brands. Now Vivre's on Facebook and Twitter. We love the host and hostess gift section that helps narrow down presents for friends who already have everything, and the complimentary personal-shopping service, which tailors suggestions to fit exactly what you're looking for based on a brief online survey.

LUXE FOR LESS

8. Editorscloset.com
Users can pay as little as 20 percent of the original price for items by everyone from Badgley Mischka to Judith Jack on this site stocked with designer markdowns. You must be a member (it's free) to partake in the sales, but sign up quickly—there's usually a waiting list.

9. FragranceNet.com

You've heard of financing a car—but a new fragrance? This site stocks scents from Calvin Klein and Ed Hardy and lets you postpone payments 90 days with the "Bill Me Later" option. Plus, most items—including makeup and skincare from brands like Prescriptives and Paula Dorf— are discounted.

10. Ruelala.com

Skip the waiting list on this site and go to the exclusive ruelala. com/marieclaire page to gain access to private sales that begin 11 a.m. Monday through Friday and last for 48 hours. You'll find brands like BCBG and Vera Wang Lavender for 50 to 80 percent off. Bonus: Invite friends to join, and bank $10 when each one makes her first purchase.

11. SallyBeauty.com

At this beauty supply site, you can get your hands on the same products the pros use—just think how much you'd save if you were to get your own wax warmer ($24) instead of getting de-fuzzed at a spa every month. Join the Beauty Club and you'll get more discounts on the huge array of hair tools, makeup brushes, and bath and body items.

12. Theoutnet.com

With help from its big sister site, net-a-porter.com, this designer retailer snags top brands like Alice + Olivia for up to 80 percent off original prices. Watch for the monthly pop-up sales, giveaways (free Christian Lacroix, anyone?), and items that drop in price literally before your very eyes.

13. Yoox.com

Find end-of-season clothes and accessories by designers like Catherine Malandrino on this site. There's also a noteworthy collection of no-name and designer vintage finds handpicked by style experts.

EDITORS' PICKS

14. Brownsfashion.com

Joan Burstein, one half of the husband-and-wife team that opened the original Browns shop in London 39 years ago, is credited with being a fairy godmother to talents like John Galliano, Alexander McQueen, and Comme des Garçons. Shop the selection of It designs on this site, and use the virtual changing-room feature to mix and match pieces.

15. Couturelab.com

Expect to find special items from high-end designers and artists from all over the world on this site started by Venezuelan-born Carmen Busquets. In addition to clothes, there are gifts, jewelry, home items, and a private lab that's invitation-only. Tailor the newsletter to your tastes; you'll receive updates only on the designers, artists, and types of items that interest you. Also, work with CoutureLab's bespoke service to create your own one-of-akind jewelry and linens.

16. Forwardforward.com

Emerging and forward-thinking designers from all over the globe, like Vena Cava, can be found on this site, which is a spin-off of revolveclothing.com. The rare finds and exceptional quality don't come cheap, but the gratis overnight and two-day shipping and complimentary return shipping on U.S. orders, is a nice extra.

17. Hsn.com

This is the only place online to shop for in-demand beauty brands like Givenchy, Ready to Wear, and Iman Global Chic makeup. The real draw, however, is the live streaming video from HSN TV, including mesmerizing gabfests with beauty gurus such as Lauren Hutton and Napoleon Perdis.

18. Lagarconne.com

The utilitarian look of this site reflects its exceptionally well-cut offerings by the likes of Alexander
Wang and Helmut Lang. There's baby gear sprinkled in with the womenswear, and a daily newsletter that'll keep you up to speed on the latest goings-on.

19. Luisaviaroma.com

This Italian-based site of the Florence, Rome, and Prato retailer (which opened its first boutique in 1930) offers the best clothes, shoes, and accessories from designer heavyweights—think D&G and Valentino. The pieces are pricey, but there's no charge for shipping, and savvy users snag items here that they'd be wait-listed for elsewhere. Sign up for the newsletter, and follow them on Twitter to preview upcoming collections.

20. Miostile.com

Like what you've seen on Jessica Alba lately? How about Gisele? Find the exact items your favorite A-listers are wearing on this virtual outpost of the Charleston, SC, shop. Want more celeb style secrets? Submit your e-mail, and the scoop on what Hollywood's wearing will be sent straight to your inbox.

21. Oaknyc.com

Downtown, cool-girl chic reaches the masses on this website of the popular Manhattan boutique chain. Get on the mailing list for details about their stylish parties, and be sure to scope out the killer selection of shoes by Candela and Dolce Vita.

22. Otteny.com

Emerging and independent designers' offerings are found on this site, which is connected to three New York shops of the same name. We love the peek-a-boo style guide's look at what's on deck next season and the can't-miss steals inthe Sale and Outlet tabs. Need some help sorting through 3.1 Phillip Lim and Clu? For $35, personal shopper Natasha Devereux will help you put together a smashing look for a special occasion, like a friend's wedding. For the same amount monthly, she'll keep you in fashionforward looks all year long.

23. Spiritbeautylounge.com

Shop for natural beauty brands like Jurlique and Patyka at this eco-conscious beauty site. (Its facilities are powered by wind and hydro energy.) Every month, it donates a portion of profits from a select group of products to a different charity (in September, 10 percent goes to Global Green USA).

24. Thisisauto.com

Husband-and-wife owners Renata Bokalo and Roman Luba created this virtual offshoot of their popular Manhattan mini department store. You can find home goods, bedding, jewelry, clothes, and books, and items for little ones, too.

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NEWS AND VIEWS

25. Bagsnob.com

The opinions on the chic bags posted here read like your best friend wrote them. Check out reviews of the latest arm candy from Alexander McQueen and Lanvin, with links to purchase them. We love the Frugal Snob tab that dishes on the best bargains of the moment, and Snob TV, where cameras take you into stores with style experts like Michael Kors.

26. Chictopia.com

Upload stylish photos of yourself or looks that inspire you, and connect with other members so you can see what works on people with similar body type, skin color, and style sense. Not sure if Dr. Denim jeans are worth the price tag? Read the user reviews before splurging.

27. Closetcouture.com

Users can upload the contents of their closet and then make and share outfits. Connect with others who have similar taste; partake in styling services (starting at $25); shop for clothes, shoes, and jewelry; and comment on style news.

28. Daily Makeover.com

Upload your photo, test-drive hundreds of celebrity hairstyles, then post your virtual makeovers on this site's before-andafter gallery so friends can decide whether they like you with Katherine Heigl's waves or Pink's platinum pixie.

29. Ed itionsDeParfums.com

Oenophiles have winespectator.com and fragrance fanatics have this: the website for Éditions de Parfums Frédéric Malle, a line of fragrances that celebrates the art of perfumery. Read up on the famous noses behind each unique scent, then fill out an openended questionnaire (multiplechoice doesn't cut it in the perfume world!), and an adviser will e-mail you recommendations.

30. Refinery29.com

With everything from the latest on Louis Vuitton leather Band-Aids to shop openings all across the U.S. and breaking designer news, this site will keep you up to speed on all things fashion. Shop select eBay picks and new designer items from the likes of Charlotte Ronson.

31. Stylecaster.com

This site tailors its content to your tastes, which you express by clicking on a heart or X icon. Change your opinion, and it adapts to your new preferences. We love their Style Caster TV, featuring fashion experts, like Derek Lam, who let you in on what they're doing and loving now.

32. Totalbeauty.com

Want an honest opinion on the new wonder-mascara you heard about? Head to this site, where members post unbiased reviews on thousands of products daily. We love the Members' Top 100 (and often hilarious Bottom 100) list, as well as the contests with prizes like spa trips or baskets of beauty loot.

33. Whowhatwear.com

Dying to know who made Sienna Miller's perfectly broken-in boots, or what color Rachel Bilson is sporting on her nails? Submit your queries to this site, and staffers will do their best to dig up the answer for you. While you wait, indulge in their under-$100 "shop the closet" picks.

ECO-FRIENDLY

34. Earthgirlsboutique.com

A destination for everything from Gina Michele's collection
of easy-to-wear organic cotton dresses to ingenious bags by Noon Solar that can charge your cell and other electronics with renewable energy. This site from the Chicago shop of the same name donates 1 percent of each sale to the Sierra Club, the largest grassroots environmental organization in the U.S.

35. Junoandjove.com

The virtual outpost of the brickand- mortar shop in Sarasota, FL, has an eco-friendly item for everyone—even your pet and your recycling-challenged boyfriend. Sign up for the newsletter and get 10 percent off items like Evan & Dean's stylish clothing, which is only available online, and jewelry by Toby Pomeroy crafted from 100 percent reclaimed gold and silver.

36. Nimli.com

The seriously stylish organic and sustainable clothes, shoes, pet supplies, and other items on this site aren't just made with the environment in mind— they're shipped straight from the designer to you, eliminating the damage that additional shipping between the seller and buyer can do. Check out the Green 'Zine, which has cool tips and products for greening your workouts and even your wedding!

37. Shopenvi.com

Shopping on this online version of the Boston store makes going green easy. Items like sleek Serfontaine denim and beautifully cut Bahar Shahpar dresses and separates are all shown with helpful front, back, side, and detail shots, along with information about each label's ecological and organic practices.

38. Thegreenloop.com

Get in the eco-loop by following this company on Facebook and Twitter and signing up for the newsletter with details about presale offers. Feel good about purchasing items from Kate Organic and Good Society on this virtual outpost of the Portland shop: For every order you place, they'll buy certified carbon offsets to reduce greenhouse gas emissions.

39. Ve rtlosangeles.com

Owner Renata Helfman knew she'd struck gold when ecoconscious stars started stopping by her L.A. boutique for green beauty brands like RMS Beauty. So she launched this e-commerce site that brings the same expertly edited mix of all-natural home, beauty, baby—and dog!— products to the masses.

40. Yooxygen.com

Register with this green site that Yoox. com spawned on Earth Day 2009, and place your favorite items, like vegan-friendly accessories by Stella McCartney or hard-to-find Brazilian jewelry by Caboclo (online exclusively here), in a dream box so friends know what to get you (hint, hint) for your birthday.

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