Designer Dossier: Felipe Oliveira Baptista

Lacoste's new creative director, Felipe Oliveira Baptista, galvanizes fashion's first croc as a universal symbol of chic.

Lacoste's new creative director, Felipe Oliveira Baptista, galvanizes fashion's first croc as a universal symbol of chic.
1 of 13
"Courtesy of the Designer"
A Classic Remixed
"My first memory of Lacoste was a navy polo that my mom bought me when I was 8." —Felipe Oliveira Baptista
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2 of 13
"Richard Majchirzak/Studio D"
A Classic Remixed
DRESS $550, lacoste.com.
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3 of 13
"Courtesy of the Designer"
A Classic Remixed
"As a kid, I knew I would do something creative. But it wasn't until I was 18, taking a course on art and design in London, that I realized fashion touched every discipline I liked: photography, sculpture, architecture, and graphics."
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4 of 13
"Richard Majchirzak/Studio D"
A Classic Remixed
CUFF $115, lacoste.com
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5 of 13
"Richard Majchirzak/Studio D"
A Classic Remixed
PANTS $125, Lacoste, lacoste.com.
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6 of 13
"Courtesy of the Designer"
A Classic Remixed
"René Lacoste was a great visionary. I want to project things that he did into the future. People associate the label with summer, but there is also a strong ski heritage. In 1966, Lacoste outfitted France's national ski team. That was the starting point for fall."
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7 of 13
"Richard Majchirzak/Studio D"
A Classic Remixed
DRESS $350, Lacoste, lacoste.com.
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8 of 13
"IMAXTREE"
A Classic Remixed
"For my first Lacoste collection [spring 2012], the purpose was to establish a complete wardrobe. We remixed polos and rugby shirts with a dose of understated Parisian chic and sporty body-consciousness."
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9 of 13
"Courtesy of the Designer"
A Classic Remixed
BAG $450, Lacoste, lacoste.com.
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10 of 13
"Richard Majchirzak/Studio D"
A Classic Remixed
SHOES $450, lacoste.com.
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11 of 13
"IMAXTREE"
A Classic Remixed
Spring 2012
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12 of 13
"Richard Majchirzak/Studio D"
A Classic Remixed
TOP $300, Lacoste, lacoste.com.
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13 of 13
"Richard Majchirzak/Studio D"
A Classic Remixed
CLUTCH $320, Lacoste, lacoste.com.
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