To find out what our wardrobes signify, we spoke with Tracy DiNunzio, the CEO and founder of Tradesy, a site that easily and efficiently sells designer clothing straight from women's closets. Before starting Tradesy, Tracy was busy preparing for her PhD in Clothing Psychology at UCLA.
When she began Tradesy, Tracy bootstrapped her business by renting out her room, sleeping on the couch, and working on her kitchen counter, “I was working mostly from home and I realized early on that working in my pajamas kind of hindered my productivity and my focus.” In order to curb this, Tracy started dressing for the position that she envisioned herself having, “I would take the bus [throughout L.A], but I would take it wearing secondhand Chanel. When I dressed for the job and the life that I wanted, it kind of helped me get there.” In just three years, Tradesy has grossed over 10 million dollars.
Tracy gave us a stripped-down analysis of what our closets are actually harboring. Time to dig deep inside your dresser and find out what really is lying in your wardrobe — you may just want to change out of those sweats.
If almost everything you own is logo-ridden, you may be trying to hide your true identity.
"I definitely see women who will only buy stuff if it has the designer logo on it. That’s always a really interesting personality type because there is so much about what you want the world to see and what you don’t want the world to see when you put someone’s name front and center on your body.
It is really a form of hiding. Again this is an extreme, when everything you buy has a logo on it, it may mean that these women had something happen in their transition from teenager to adulthood. By kind of covering yourself in logos and symbols of other concepts other than yourself, you avoid having to form your own identity."