Known for their colorful and at times controversial ads, Benetton never shies away from featuring real people of almost every age, race, and ethnicity in their ad campaigns. Taking that idea one step further, they've launched the 'It's My Time!' casting competition to find the future face of its 2010 Fall/Winter campaign via the world wide web.
From February 8 to March 16, interested candidates can upload pictures and videos to represent their unique style and state of mind. What makes this online competition different from any other modeling contest? It's not all about having a pretty face. The company wants both style and substance, and is looking for someone who has "something different, something unconventional, something surprising, something real." It's not about "how you look but how you are."
The top 100 entrants, as voted by web users, will win a 200 euro Benetton shopping spree and be featured in an upcoming book on global style. From those 100 finalists, 20 will be chosen by a panel of judges and flown to New York where one lucky winner will be the face of the United Colors of Benetton 2010 Fall/Winter fashion shoot.
Think you have the fresh face, quirky style, and one-of-a-kind attitude needed to win? Visit benetton.com/casting and get started!
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
-
Patti Smith Reacts to Taylor Swift's 'The Tortured Poets Department' Nod
"I was moved to be mentioned."
By Danielle Campoamor Published
-
Here's How the Royal Family Will Privately Mark Queen Elizabeth's Birthday, According to a Former Royal Butler
April 21 marks the second posthumous birthday for the former Queen of England.
By Danielle Campoamor Published
-
Zendaya Reveals What Serena Williams Told Her After Seeing 'Challengers'
The GOAT has weighed in.
By Danielle Campoamor Published
-
Stylists on Why Leather Jackets Are a Great Investment
Fashion insiders weigh in on their favorite styles.
By Lauren Tappan Published
-
Grown-Ups Are Rediscovering the Charm of Peter Pan Collars
From bibbed button-downs to round-neck leather jackets, this year's takes feel more sophisticated than sweet.
By Emma Childs Published
-
Sabrina Carpenter Wears Vintage Victoria's Secret Lingerie to Tease Upcoming Coachella Performance
Her look was pulled from the brand's 1997 archives.
By Lauren Tappan Published
-
The Best Chunky Sandals Prove Minimalism Is Out
Another footwear trend embracing maximalism in 2024.
By Lauren Tappan Published
-
The Brands to Shop for the Best Swimsuits
From size-inclusive labels to sustainable and designer options, this list is all-encompassing.
By Lauren Tappan Published
-
The Best Vacation-Worthy Beach Dresses
From barely-there to playful fringe.
By Lauren Tappan Published
-
Could a 'Shirt Sandwich' Pull You Out of a Fashion Rut?
The gourmet styling trick may help you fall back in love with your wardrobe.
By Emma Childs Published
-
The Best Spring Dresses Simplify Any Outfit Formula
Style this wardrobe staple for any occasion, from farmer's markets to formal affairs.
By Lauren Tappan Published