Inside the Studio: Madewell

We get a peak at Madewell's new spring collection, and chatted to new head of design Somsack Sikhounmuong.

When it comes to stylish basics, Madewell is one of our go-to brands. We took a peak at the labels' spring collection, designed by new head of design and J.Crew alum Somsack Sikhounmuong, and discovered plenty of must-buy jeans, why we should all be wearing the new twin set (think matching prints, not tone on tone!), and how Sikhounmuong is re-imagining a woman's wardrobe. "It's about taking classic pieces and making them a bit different." Photos by Kathryn Wirsing.
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Photos by Kathryn Wirsing

"We were inspired by old pictures of Parisian girls in printed shirts, they just looked so cool! And a plaid shirt tied around the waist is so fun."

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Photos by Kathryn Wirsing
Inside the Studio: Madewell - Page 2

"These silk shorts are great for the city girl. And the printed varsity jacket and matching blouse are our take on a twin set—which doesn't have to mean pastel colors and pearls!"

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Photos by Kathryn Wirsing
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"Fashion should be fun! These printed tops and swimsuits are great for the summer time."

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Photos by Kathryn Wirsing
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Photos by Kathryn Wirsing
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"The bag in the center was inspired by old feed bags, and the shape is so practical to tote around."

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Photos by Kathryn Wirsing
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The clutch is having a major moment right now, and this textured Antonello piece is perfect to jazz up a simple outfit.

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Photos by Kathryn Wirsing
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Photos by Kathryn Wirsing
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These embroidered jeans are sure to become a fashion editor's favorite come Spring—we're obsessed!

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Photos by Kathryn Wirsing
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Photos by Kathryn Wirsing
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"Army prints and colors are having a huge moment. We're incorporating this print into t-shirts, jackets, and shoes."

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Photos by Kathryn Wirsing
Inside the Studio: Madewell - Page 10

Combining different prints and patterns is simple: stick to one color. "Madewell is about easy pieces that still look great, and can easily fit into your existing wardrobe."

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Photos by Kathryn Wirsing
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"Denim pieces are part of the Madewell heritage, but we're trying to re-imagine silhouettes and washes, like these boyfriend jeans with patches."

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